CQTS entrusts its next ad campaign to Macadam
Following a rigorous agency selection process, the Conseil Québécois sur le tabac et la santé has retained our agency’s advertising services. The mandate is to revisit the entire strategic and creative platform of Semaine pour un Québec sans tabac, which aims to encourage the French-speaking adult population to take concrete action to help reduce smoking.
“Despite the confinement and physical barriers separating us, Macadam was able to establish a solid presence and working environment that quickly gained our trust. They also took the initiative to see what others around the world were doing in terms of societal campaigns,” said Isabelle Mailhot, Communications Director at CQTS.
Benoît Beauchemin, Partner at Macadam, shared this enthusiasm: “We’re delighted and ready to work hard to make the 2021 Semaine pour un Québec sans tabac an awareness initiative that will help improve the health and quality of life of present and future generations.”