Our Executives | Communication Agency | Macadam, Montreal

A tight-knit team

Macadam is much more than a family business. While we aren’t the flashiest outfit in town, word of mouth serves us well. We’re like a good restaurant our clients discover and recommend to friends.

Benoît Beauchemin, Partner, Account Services at Macadam


Partner, Account Services

A Marketing and Business Administration graduate from Concordia University’s John Molson School of Business, Benoît has over fifteen years of consulting experience with a diverse client base from many different sectors. For over a decade, Benoît has been supporting causes that are really important to him. After being involved with the Fondation Jean Lapointe, the OSM Foundation and LOJIQ, he was also co-chair of the Brigade Arts Affaires de Montréal (BAAM) as well as a board member. Strategically oriented and organized, he leads projects and oversees the agency’s development.

Marc-André Beauchemin, Partner, Account Services at Macadam


Partner, Account Services

Marc-André has a bachelor’s degree in Communications from the Université de Montréal and a D.E.S.S. from HEC Montréal. Over the past ten years, he’s worked mainly in the branding and web fields. Always professional and concerned about offering clients high-quality product, he is actively involved in the brand creation process for B2B and B2C. Eager to learn and curious by nature, he makes the most of his two-hour daily walk by listening to various podcasts on marketing and business.

Guy Beauchemin, Founder and Partner at Macadam


Founder & Partner

An effective entrepreneur, Guy possesses invaluable experience. He has successfully managed hundreds of projects ranging from design, advertising and branding to event planning, promotion and interactive communications for a varied clientele, in both the B2B and B2C markets (service, manufacturing, automobile, retail, finance, pharmaceutical, culture, associations and organizations, and NPOs). Guy acts as a team consultant, as well as participating in the agency’s strategic development.