Métalogique x Novexe

Context

Métalogique is one of the leading centers of expertise in the field of collaborative spaces, document management, organizational processes, and compliance. Novexe is a prominent company providing consulting services, system development and integration, and expert services on Microsoft 365 and SharePoint.

"Macadam was approached to develop the brand identity (name and image) resulting from the merger of Métalogique and Novexe and bring it to life through a website that aligns with current ergonomic and graphic trends," says Eric Lalancette, Vice President of Marketing at Métalogique. "We knew the task was colossal, and their team guided our thinking process without rushing us."

A name that ticks all the boxes
Developing a new company name is a complex strategic exercise. The name Idexia was chosen. It incorporates the word "Ideas" to reflect innovation and "ID" for identity. Additionally, there is a strong connection to the word "Index" for document management reference.

The cursor: at the core of the brand image
The cursor has been with us since the early days of Web 1.0. It represents the world of computing and digital solutions. We have embraced this powerful symbol while giving it a modern touch with curves, square corners, and an upward orientation symbolizing progress, advancement, and growth.

Our color palette primarily consists of various shades of blue, allowing us to create branding by color, while incorporating rich graphic compositions with hints of yellow-orange, cream, and other pale colors.

The cursor is used in various ways, whether it is used to attract our attention in a particular direction or as a solid color background to accommodate text.