2020-06-01

The advertising agency that delivers every time

Getting the facts right is vital to the success of a relationship and an advertising project. That’s why we encourage our client’s participation at all stages. These are more than empty words; we are talking about a true collaboration. We believe that our clients must contribute to brainstorming sessions so that they can trust the process.

Our advertising creation services

There's no such thing as a half-measure at our agency! Our team of talented people are passionate about their work and come together on a daily basis to help our clients achieve or exceed their marketing goals.

  • Communication strategy
  • Communication plan
  • Media strategy and placement
  • Traditional and digital advertising creation
  • Video production
  • Photography

Planning to rethink your advertising strategy?
Let’s talk about it.






They put their trust in us, and it's a two-way street!

  • « We first worked with Macadam in the spring of 2019, and we're thrilled to partner with them in the development of our marketing campaign. They draw on their undeniable strengths: creativity and their thorough understanding of our needs. It's a pleasure to work with this dynamic, dedicated and talented team. »

    Karine Larose, Director of Communications and Marketing, Nautilus Plus
  • « We’re very proud of the journey we took with Macadam. The agency made a significant contribution to our image change initiative and provided us with a long term marketing vision aimed at increasing our company and brand awareness. We’re now on the right track, and Macadam’s work was the basis for this successful shift. »

    Yves Chabot, President, ºSTELPRO​

Frequently asked questions

  • What are the keys to successful advertising?

    Beyond our team's experience and creativity, the winning recipe for a successful advertising campaign depends on several key ingredients:

    • Thorough knowledge of your audience(s)
    • A common theme that can be rolled out on multiple platforms
    • A catchy and memorable campaign slogan
    • Powerful branding that promotes memorable content
    • A simple message that extends well beyond the product or service offered
    • Perfect execution
    • And of course, revenue growth for your company
  • Do you use UDA and ACTRA actors?

    As much as possible, we prefer working with Union des Artistes (UDA) and Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) actors in our advertising projects. Not only does it provide us with access to a very large pool of resources, but it also encourages local talent.

  • Do you handle media placement?

    As needed, we handle our clients’ traditional and digital media strategy and placement, as well as maintenance and optimization during campaigns. Together with our partners, we leverage every media dollar invested to achieve or exceed your goals.

See all questions