Context
DPA Assurances (Desmarais, Pinsonneault, Avard) has been active in the Quebec property and casualty insurance industry for over 75 years. The company has three branches (St-Hyacinthe, Longueuil, Drummondville) and wants to ensure a greater presence in these markets through a structured and easy-to-understand advertising campaign. This campaign also aimed to highlight the brand’s differentiating features.
We made the strategic decision to develop an extremely simple concept that needed no explanation and could be easily adapted for digital media. And so, the “Si t’as ça ou ça ou ça” (“If you have this or thos or this”) concept was born, featuring easy-to-absorb and visually appealing texts and visuals.
The campaign is currently being propelled through traditional media (billboards, radio, cinema pre-shows) and digital channels (programmatic, SEM, Facebook), and this will continue until the end of 2024.
