Westcliff

Context

Westcliff, a private real estate development company, has engaged the branding services of Macadam to redefine its brand positioning, revitalize its brand image, and build its new website in collaboration with the web agency TREIZE.

For over 50 years, Westcliff has been actively involved in the development of prestigious properties in Canada and the United States. In addition to acting as developers, the company also handles the construction and management of commercial, industrial, and residential real estate projects.

"We chose Macadam to support us in this mandate because they were attentive to our needs and demonstrated their expertise in branding. They also surrounded themselves with the best talent to achieve our goals," says Julie Touchette, Director of Communications and Marketing at Westcliff. "The new brand image is elegant, modern, and rooted in our history."

"For Macadam, it is an honor to collaborate with this developer of prestigious properties in Canada and the United States," comments Benoît Beauchemin, Partner, Advisory Services at Macadam. "We also took the opportunity to review their photo bank (portraits and lifestyle)."