Regroupement du livre québécois | Macadam Marketing, Montreal
2021-01-20
Regroupement du livre québécois

Regroupement du livre québécois

Context

The Regroupement du livre québécois, backed by eight book trade organizations and businesses, was looking to launch a first advertising campaign aimed at boosting the sale of Quebec books in bookstores and online.

We recommended adopting a comparison strategy, not with books from other parts of the world, but with the things that make us human: our personality traits. We drew on the strong attributes typically associated with people...to lead to the realization that we're talking about Quebec books!

The campaign rolled out on TV, web banners, social media and the OHdio app.

Services provided

  • Communication strategy
  • Advertising creation and production
  • Landing page design
  • Photography
  • Video
  • POS material