Make an impression

Welcome to Macadam, the agency that builds brands through emotion-driven branding and advertising.

What we do is generate emotion, an essential tool in the development of brands guaranteed to make a lasting impression. The key to building successful and long-lasting brands is to engage people’s minds and speak to their hearts.

Discover the agency

Our projects

Dare to stand out

See our projects

Arrête donc!

Advertising

B2C

Gov./Asso.

“S’entraîner à” with Nautilus Plus

Advertising

B2C

Tobacco affects your loved ones too

Advertising

B2C

Gov./Asso.

Idexia: the merger leads to a new brand

Branding

Web

B2B

Westcliff – A brand image that matches its aspirations

Branding

Web

B2B

“Carbure aux nouveaux défis” with Innoviste

Advertising

Web

Com

B2C

Gov./Asso.

Do you have a project in mind?

Let’s talk about it

Our services

Lay strong groundwork

Let’s team up

01.

Branding

We’ll cover you on all fronts by providing advice on brand strategy and positioning, brand architecture, new name development, visual identity creation, production of communication tools and packaging design.

Name development Visual identity Communication tools Employer branding platform Brand and positioning strategy Packaging design

02.

Advertising

We’ll handle your advertising campaign from start to finish: advertising strategy, media strategy, campaign concept creation, ad production, partner management and performance measurement.

Measurement and performance Advertising production Video production Media strategy and placement Advertising strategy Multi-channel creative

03.

Web

Your website is the ultimate persuasion and sales tool. Based on homework and a series of persona-focused workshops, functional mock-ups, art direction and content, we’ll design a site that’s easy to scale over time.

Specification drafting Hosting and maintenance plance Search engine optimization (SEO) E-commerce solutions Web strategy Web design and development