A leader in the automotive sector since 1959, Groupe Park Avenue now has 19 car dealerships across Canada, including 15 in Quebec.
As part of a three-year communication initiative, Macadam’s important mandate is to develop the brand identity for a new automotive sector concept: The Service Station. The Service Station is now open in the magnificent Dix30 complex in Brossard; it’s a place where passers-by can sit back and relax, enjoy a good coffee, talk about cars, learn about products and services and speak with an advisor to book a dealership visit or a test drive.
« Not only was our boutique project quite ambitious, but it was also a first in our industry. Macadam provided strategic support, took care of naming, developed the brand image, leaving nothing to chance. The agency developed a remarkable brand that continues to turn heads! »Norman J. Hébert, Vice-President, GROUPE PARK AVENUE