Showcare specializes in the management and organization of large-scale events (tradeshows, conventions, etc.). It receives 90% of its revenues from U.S. customers. With a new management team on board and a new strategic plan, Showcare mandated Macadam to reflect the company’s new vision through a different brand positioning.
To achieve this, we designed a new graphic identity, created all their marketing tools and developed a new website.
« The Macadam team quickly gained our trust with its strategic approach and rapid understanding of our challenges. The agency is flexible, which makes it possible to build a genuine partnership and work closely together. »Amélie Parent, Vice-President, Finance and Administration, SHOWCARE