Lussier Dale Parizeau

Context

Lussier Dale Parizeau, Quebec’s leading private and independent insurance and financial services brokerage firm, offers its clients a turnkey experience based on effective and comprehensive services. LDP offers individuals and companies a complete and innovative portfolio of insurance solutions and financial services.

As the firm operates in an extremely competitive environment, it was essential to return to the sources to assess the perception of the brand in its environment. We conducted internal and external interviews, assessed potential threats and opportunities and positioned the firm with its target audience by developing an original and unique advertising campaign.