For more than 70 years, the Jeune Chambre de commerce de Montréal (JCCM) has been supporting and encouraging young Quebec business professionals. In an effort to remain an inspiration and a relevant player for the new generation of business professionals, the JCCM needed to update its brand image.
Our mandate was to rethink the brand architecture. This led us to revisit the visual identity of the parent brand (JCCM) as well as those of Gala Arista, Centrepreneur and Classique des parrains. We were also involved in the website redesign.