SHOWCARE EVENT SOLUTIONS
Showcare specializes in the management and organization of large-scale events (tradeshows, conventions, etc.). It receives 90% of its revenues from U.S. customers. With a new management team on board and a new strategic plan, Showcare mandated Macadam to reflect the company’s new vision through a different brand positioning.
To achieve this, we designed a new graphic identity, created all their marketing tools and developed a new website.
Communication strategy / Qualitative research (internal and external interviews) / Brand strategy / Visual identity / Print / Website strategy, design and development