The Coolest Hotspot | Macadam Marketing, Montreal
2020-04-01
The Coolest Hotspot

The Coolest Hotspot

Context

Quebec’s network of life sciences and health technology promotional partners (SVTS) was created in the wake of the "Promotion" initiative, as part of the working group on life sciences mandated by the Government of Quebec in 2016.

We were mandated to position, represent and promote Quebec's SVTS ecosystem on the international scene. Our mission was to develop the identity of The Coolest Hotspot, Quebec's ecosystem of life sciences and health technologies. Bold, inventive, collaborative, brilliant and cool are just a few of the terms used to describe the new brand identity that aims to attract foreign capital, new companies and the very best scientific talent!

Services provided

  • Positioning strategy
  • Visual identity development
  • Graphic standards guide
  • Digital ad template
The Coolest Hotspot
The Coolest Hotspot
The Coolest Hotspot
The Coolest Hotspot
The Coolest Hotspot
The Coolest Hotspot