Super Aqua Club

Context

Super Aqua Club specializes in water fun by offering 45 attractions the whole family can enjoy and welcomes several thousand visitors every day. The company operates for ten weeks during the summer and was looking to increase its overall sales and leverage a new traditional and digital advertising campaign to define and standardize its visual identity.

To make a big visual and linguistic impact, we focused on a rarely used two-word (one adjective and one adverb) combination that highlights how it feels to be at the Super Aqua Club. We have a media mix that combined outdoor advertising and radio and digital advertising on Facebook, Instagram, Google Display and Spotify.