Canico
Context
Having worked with lawyers since 1987, Canico concluded it was time to update its visual identity. The firm mandated Macadam to support the company throughout this process, which will be an important transition for Canico.
To this end, a series of internal and external interviews were conducted to choose new strategies based on insights rather than simply on a possibly biased perception. As a result, an all-new brand image was developed to reflect Canico’s leadership in its sector of expertise as well as a graphic standards guide and print communication tools.
Services provided
- Qualitative research (internal and external interviews)
- Communication strategy
- Brand strategy
- Visual identity development
- Graphic standards guide
- Communication tool design
« En affaires avec ma famille depuis plusieurs années, le moment était venu de revoir nos stratégies commerciales et l’image de marque de Canico. Comme je côtoie régulièrement Benoît au sein de notre Groupe La relève en famille, en affaires, faire appel à ses services allait de soi. Lui-même en affaires avec son père, il a su rapidement nous mettre en confiance pour atteindre nos objectifs. »Eve Massicotte, associée et directrice générale, CANICO
