Creative advertising that yields convincing results
Advertising is a key strategic lever that influences brand perception, reinforces positioning and stimulates demand for your products or services. Our creativity will score points.
Advertising strategy
From using a spokesperson to appealing to emotion, sharing testimonials or cultural heritage, we’ll find the right strategic edge to set you apart from the pack.
Media strategy and placement
Thanks to our know-how, we’ll make the most of your advertising budget to reach your audience, in a specific region, in Quebec or across Canada.
Multi-channel advertising creation
Discover the power of consumer insight. We’ll analyze your audience’s behaviour to create campaigns that speak to consumers’ needs and desires.
Advertising production
From TV to billboards, social media and programmatic advertising, our tried-and-tested methodology ensures consistency across all points of contact.
Video production
We’ll take care of all your video needs, from advertising campaigns, customer testimonials, employee portraits, corporate videos, motion design, behind the scenes and much more.
Measurement and performance
Of course, a high-quality creative product is a must, but if you don’t analyze the results during a campaign, you won’t be able to improve moving forward.
Our process
Our approach will make a lasting impression on your customers – and on you.
We believe that communication and a relationship of trust with our clients are key to the success of an advertising project. We’ll ask you questions, challenge you, make you hesitate and surprise you, all with one objective in mind: your success.
01.
Discovery
We’ll learn about your company, customers and competitors through reading and research, workshops, one-to-one interviews and surveys.
02.
Strategy
We’ll combine facts, insights and expertise to create your strategic framework, the creative brief that will be handed over to our team.
03.
Creation
This is where the magic happens! Yes, we create beautiful, high-quality elements, but more importantly, every advertising concept is based on strategy.
04.
Production
Whether you need to produce a TV commercial, a radio spot, a social media campaign or a Twitch video, we’ll take care of everything.
Branding
We’ll cover you on all fronts by providing advice on brand strategy and positioning, brand architecture, new name development, visual identity creation, production of communication tools and packaging design.
Web
Your website is the ultimate persuasion and sales tool. Based on homework and a series of persona-focused workshops, functional mock-ups, art direction and content, we'll design a site that’s easy to scale over time.