Bring me on board
Client: Aéroport de Montréal
Advertising
B2C
The mandate was simple: explain to travelers that they can bring food on board and increase sales in the secure zone. The idea: print the slogan ‘Bring me on board’ on the takeaway paper bags and make it a symbol of the campaign. So, when a passenger takes a muffin on the plane, the campaign accompanies them during the flight.
