Introducing Walter, the new mascot of Wawanesa

Facing fierce competition focused on pricing, we decided to take a different path by creating a playful and distinctive brand with messages centered around service and a reassuring presence. Playing on the company’s unusual name, Wawanesa became WAWA, represented by bullfrogs and Walter, the clumsy English bulldog. From these characters, we created simple, short stories where the animals explain to people how Wawanesa can save them from the consequences of any misfortune that may come their way.