Thirsting to do better
Client: Soleno
Advertising
B2B
Soleno is a Quebec-based manufacturer of HDPE pipe and the leading developer of sustainable stormwater management solutions. With over ten plants and distribution centres throughout Quebec, Ontario, and the Atlantic Provinces, Soleno has quickly established itself as one of the largest plastics recyclers in Eastern Canada.
Soleno called on the services of advertising agency Macadam to highlight the value creation surrounding the brand’s circular business model. The mandate was twofold. First, Macadam was to create and produce a 30-second TV commercial to position Soleno as a major environmental leader in its sector. Second, it was to script and produce an exclusive five-video web series telling the story of Soleno’s commitment to the circular economy of plastics.
The web series “Thirsting to do better” offers an inside look into the world of Soleno, aiming to shed light on the challenges and issues surrounding recycling in Quebec, as well as the solutions the company has implemented to give post-consumer plastics a second life. Over the course of five episodes, viewers are taken on a journey from recycling bins to construction site solutions, highlighting plastic revalorization and the company’s innovation hub.
