A successful manufacturer of heating and ventilation equipment for over 30 years, Stelpro was still unknown by the general public, despite its high quality products and services. Our challenge was to help Stelpro take its rightful place among top Quebec and Canadian companies.
We were mandated to review the company’s positioning, brand image, product packaging and all print material as well as develop an ad campaign.
We made a decisive move by appropriating the very symbol used to denote temperature—the degree symbol (°). The statement was clear: Stelpro specializes in comfort. More than electric baseboards and heating cables, Stelpro offers a complete selection of complementary products, providing consumers with total control over their comfort.
Communication strategy / Qualitative research (interviews) / Brand strategy / Visual identity / Website / Ad creation (TV) / Print / Packaging / Photography / Signage / POS / Video