Super Aqua Club chooses Macadam to create its new brand identity

4 December 2019
Following our first multi-channel advertising campaign in summer 2019, Super Aqua Club has selected us to rethink its brand identity. This is much more than a graphic design project: we will be looking at visitor needs and behaviours, as well as any obstacles they may encounter, to develop a realistic portrait of the clientele.

We will then hold a series of interviews with management and employees to take the company’s internal pulse. All this data, combined with a market and competitor analysis, will lead to a revised strategy and brand image.

Inaugurated in 1985, Super Aqua Club is Quebec’s most complete water park with more than 45 attractions for the whole family. Bringing in many thousands of visitors during its 10-week summer season, it is a tradition among vacationers of all ages.

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