Brand new Vivre Plus Solution campaign | Macadam Marketing, Montreal
2021-11-09
Vivre Plus by Nautilus Plus

Vivre Plus by Nautilus Plus

Context

In addition to designing Nautilus Plus' advertising campaign – which aims to boost the number of new members signing up for its training and nutrition services – we were also mandated to design the brand’s new Vivre Plus Solution campaign.

This new solution targets the 45+ age group and includes an 8-week access to Nautilus Plus centres, a physical health check-up, a nutritional consultation, a vitality index test and a medical consultation at the Medfuture clinic and, of course, a training program adapted to this clientele’s specific needs.

For this campaign, which will roll out in digital environments in the fall and on television in January, our strategy was to appeal to emotion. The campaign features a gym client in the process of regaining his youth, portrayed by a younger shadow of himself that follows him throughout the day.

Services provided

  • Advertising strategy
  • Campaign creation
  • Advertising production
  • Video and motion design
Vivre Plus by Nautilus Plus
Vivre Plus by Nautilus Plus