The face of food transformation in Quebec

The Conseil de la transformation alimentaire du Québec (CTAQ) acts as the voice of the food industry and represents, promotes and defends the interests of its members to the general public, the various levels of government and the sector’s influencers.

The different faces of food transformation

The campaign aimed to ensure that the sector is recognized at its full value by promoting the various aspects of food processing in Quebec. We put the processing process at the heart of the project, using a white frame to illustrate the transition from simple food to processed product. In both print and digital formats, we combined warm and natural colours with a hand-drawn illustrative style to distinguish the CTAQ brand in an overcrowded advertising environment.