TechnoMontréal, the IT cluster of Greater Montreal, is now becoming Technopolys
Client: Technopolys
Branding
B2B
Founded in 2007, TechnoMontréal is Greater Montreal’s information and communications technology (ICT) cluster. It rallies stakeholders from the private, institutional and public ICT sectors around common goals and concerted action. Its mission is to boost the industry’s competitiveness, growth and influence, which provides 91,000 jobs in the metropolitan region.
It was within this strategic context that the services of Macadam were retained. Our mission was to guide, create, and advise the group on brand strategy, ultimately leading to the creation of a new name and visual identity: Technopolys.
Thanks to its creativity and the quality of its approach, the Macadam team successfully developed the Technopolys brand identity, which was unanimously well-received by the companies, universities, research centers, associations, and governments involved in the process.
