A brand new identity for Techno-Control | Macadam Marketing, Montreal
2021-12-10
Techno-Control

Techno-Control

Context

Techno-Control, a second-generation family company, has been working in resistance welding for over 25 years. With their emphasis on research and development, they provide their clients with cutting-edge expertise in the design of controllers and the manufacturing of machines for the resistance welding industry.

We’ve been hired by Techno-Control to help them update their branding and their website to reflect the enormous experience they’ve acquired over the years.

We’ve decided to focus on certain assets, like the black and red of the old logo, while integrating a dark blue to add richness to the company’s communications. The symbol, a monogram made up of the letters T and C, is a nod to resistance welding. Imposing and geometric, the shape instills an immediate sense of belonging, similar to what you might feel for your favourite sports team!

Services provided

  • Qualitative research (internal interviews)
  • Creation of a new visual identity
  • Web usability and design
  • Photo session (portraits)
  • Production of a corporate video
Techno-Control
Techno-Control
Techno-Control
Techno-Control
Techno-Control