St Michel

Context

St Michel, the 100-year-old family brand from France, works tirelessly to promote a taste for the finest delicacies to new generations of gourmets both here and abroad.

The company was looking to venture across the Atlantic to launch its flagship product, the famous St Michel Madeleines, and called on our services to create its first advertising campaign for Quebec. To this end, we focused on the company’s use of quality ingredients: free-range eggs, French wheat flour from the CRC® chain, no palm oil.

France is home to the delicious St Michel Madeleines!