Quebec Tobacco-Free Week 2022
Client: Quebec Tobacco-Free Week
Advertising
B2C
Gov./Asso.
The 45th edition of the Semaine pour un Québec sans tabac, coordinated by the Conseil québécois sur le tabac et la santé, which Macadam developed in partnership with the comms agency Canidé and media team at Jungle, aims to encourage Quebec adults to take concrete steps to cut down on smoking.
A campaign that immerses viewers in the lives of individuals whose daily routines are affected by smoking.
More than ever, the harmful effects of smoking on health are impossible to ignore and deserve close attention. This is why the CQTS and its partner agencies have chosen a bold advertising platform to highlight that, despite their best intentions, smokers have made a bad deal with cigarettes. The slogan, “It’s never too late to quit smoking,” presented by spokesperson Patrice Godin, serves as a reminder that no matter when, it’s always possible to break free from tobacco addiction.
Just like last year, the advertising platform highlights the extensive list of harmful effects smoking has on the health of Quebecers. While cigarettes may sometimes seem appealing, our goal with this impactful message was to show that smokers themselves eventually realize it’s quite the opposite.
