Let’s drive research forward together
Client: Fonds de recherche du Québec
Advertising
Gov./Asso.
The three, non-profit Fonds de recherche du Québec (Nature and technologies, Health, Society and culture) support research by awarding grants and scholarships. We were mandated to develop the FRQ’s first-ever “mobilization campaign,” which aims to rally the entire scientific community, including master’s and doctoral students, postdoctoral fellows and researchers supported by the FRQ. Our challenge was twofold: to increase FRQ visibility and recognition in the community while encouraging the newly funded community to promote themselves within their own environments.
Our challenge was twofold: to increase the visibility and recognition of the FRQ in the field while encouraging the newly funded community to showcase themselves within their own networks. In addition to the campaign, for those who wanted to take the experience to the next level, we created personalized visuals tailored to their image. Over 150 people made this request, which in turn expanded the campaign’s reach.
