Empty shopping cart

Our project consisted in creating an ad campaign inviting Québec retailers to make the shift to digital with Mon commerce en ligne. The objective was to help boost Québec retailers’ online sales by developing their digital skills and implementing effective technological tools.

Leverage the recognizable symbol of the empty cart

Whether retailers are just starting out on the web or have a well-established transactional site, the MCEL platform can meet their needs with personalized diagnostics, support from experts, training tailored to their digital experience and more.

For the first year of this campaign, we focused on a strong and well-known icon: the empty shopping cart. When inappropriately positioned, its impact becomes very clear to Québec retailers who haven’t yet put much thought into their digital transformation journey. The online shopping carts of many potential customers will remain empty if they don’t take action quickly.