Macadam to revamp Westcliff’s brand identity

14 April 2022
Westcliff, a privately held real estate development and investment company with 500 employees and over 40 projects to its credit, has retained Macadam’s branding services to redefine its brand positioning and revitalize its corporate image.

“Macadam is proud to collaborate with this developer of prestigious properties in Canada and the United States,” says Benoît Beauchemin, Macadam‘s Consulting Partner. “For over 45 years, we’ve helped Canadian brands redefine themselves in their markets. It’s a great challenge for our team!”

“We chose Macadam to assist us with this mandate because they listened to our needs and demonstrated their branding expertise. Moreover, they surrounded themselves with the best talent to achieve our objectives,” says Julie Touchette, Westcliff’s Director of Communications and Marketing.

Following the branding overhaul, Macadam will proceed with the complete overhaul of Westcliff’s corporate website in collaboration with its web partner TREIZE to better serve the needs of investors, potential tenants, and talent acquisition.

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