Macadam to create Soleno’s employer brand platform

3 March 2022
Following a first successful advertising collaboration to highlight Soleno’s role as an ecoleader and its circular business model, Macadam was chosen to assist the company in developing its employer brand. Soleno boasts five hundred employees and is growing; it wants to be seen as a main player by the industrial workforce.

Using a collaborative approach, the agency will immerse itself in all aspects of the company’s employer offering, develop a positioning and value proposition for employees, create a visual employer platform that features an advertising component, and produce an HR toolkit.

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