MACADAM LAUNCHES TECHNOPOLYS
Founded in 2007, TechnoMontréal is Greater Montreal’s information and communications technology (ICT) cluster. It rallies stakeholders from the private, institutional and public ICT sectors around common goals and concerted action. Its mission is to boost the industry’s competitiveness, growth and influence, which provides 91,000 jobs in the metropolitan region.
TechnoMontréal sought to increase its influence on the local, national and international markets; therefore, it was crucial to develop a unique and unifying brand strategy for Quebec to confirm the group’s leading position in ICT. Within this strategic context, Macadam services were retained. Our mission was to breathe life into, develop and advise the group on brand strategy. The result was a new name and visual entity: technopolys.