Macadam and les Fonds de recherche du Québec are teaming up

10 December 2020

Our agency, specialized in branding and advertising, has acquired les Fonds de recherche du Québec as new clients. Reporting to the ministre de l’Économie et de l’Innovation, the FRQ supports academic research by awarding scholarships and grants.

Under the direction of Quebec’s Chief Scientist, Macadam will be responsible for creating the first-ever mobilization campaign to unite the scientific community.

The three Fonds that make up the Fonds de recherche du Québec (FRQ) – Nature and Technology, Health, and Society and Culture – have distinct missions and boards of directors. Together, their mission is to promote and financially support research, knowledge mobilization and the training of researchers in Québec, as well as establish the strategic partnerships to accomplish this mission.

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