Macadam and Nautilus Plus join forces to get those over 45 moving

11 October 2021

Once again, Nautilus Plus has placed its trust in Macadam. While Nautilus Plus’ advertising campaigns in the last few years were aimed at the general public, this time, Quebec’s largest fitness centre is setting up a brand-new service offering to meet the specific needs of an older clientele.

Macadam’s mandate is to create an advertising campaign to promote the Solution Vivre Plus, a new Nautilus Plus program aimed at people 45 years and older, which includes training and nutrition services as well as a medical component through their partner MedFuture.

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