DPA Insurance invests in making a good impression

DPA Assurances (Desmarais, Pinsonneault, Avard) has been in the property and casualty insurance business in Quebec for over 75 years. The company has three branches (in Saint-Hyacinthe, Longueuil, and Drummondville) and boasts a premium volume of about $72 million; it’s looking to increase its presence among businesses and individuals through a multi-channel advertising campaign.

Macadam will be responsible for defining the brand’s communication strategy and commercial messages, as well as creating and producing all the related advertising.