AFI Expertise leverages Macadam’s advertising expertise
AFI Expertise, a division of the organizational transformation firm Edgenda, has mandated Macadam’s team on the basis of its advertising record to develop its upcoming marketing initiatives. The agency’s first mission will be to create AFI Expertise’s next digital campaign using targeted Facebook and Instagram ads, search marketing and Google Display banners. Macadam will once again partner with digital strategy agency Adviso on this project.
AFI is a certified training centre recognized for its office automation, management and information technology training offering that includes more than 600 in-person or online (live or recorded) sessions or individual or team coaching. More than 75,000 participants receive training at AFI each year.