Idexia: the merger leads to a new brand
Client: Idexia
Branding
Web
B2B
Macadam was approached to develop the brand identity (name and image) resulting from the merger of Métalogique and Novexe and bring it to life through a website that aligns with current ergonomic and graphic trends.
A name that ticks all the boxes
Developing a new company name is a complex strategic exercise. The name Idexia was chosen. It incorporates the word “Ideas” to reflect innovation and “ID” for identity. Additionally, there is a strong connection to the word “Index” for document management reference.
We would like to thank Macadam for the world-class support we received. A big thank you as well to all our internal collaborators for the countless hours invested in this project. There was a feeling of love right from the start, and it sets the stage for great things in our next steps.
The cursor: at the core of the brand image
The cursor has been with us since the early days of Web 1.0. It represents the world of computing and digital solutions. We have embraced this powerful symbol while giving it a modern touch with curves, square corners, and an upward orientation symbolizing progress, advancement, and growth.
Our color palette primarily consists of various shades of blue, allowing us to create branding by color, while incorporating rich graphic compositions with hints of yellow-orange, cream, and other pale colors.
