Branding and advertising agency

The graphic design studio co-founded by Guy Beauchemin and Guy Fontaine was founded in 1975. The two Guys started out modestly in the basement of a print shop on Crémazie Boulevard in Montreal, equipping themselves with drawing tables and chairs, brushes, a line-drawer, squares, dozens of Letraset sheets, exactos, ink, gouache, paper, cardboard, an Airbrush, a Rubilith, and a latest-model Agfa vertical camera to tackle their destinies.

A few years later, the firm moved to Laval, where the two partners lived. The event was marked by an official opening of the new offices, which was attended by the then mayor of Laval, Dr. Lucien Paiement (center), with Guy Fontaine (left) and Guy Beauchemin (right).

In the mid-1980s, Guy Beauchemin joined forces with graphic designer Pierre Ahélo. This partnership spanned many years during which they worked with clients such as Ultramar, Lumberland Building Materials, Loignon Durand Quevillon housing company, Westburne Québec, Autostock and G. Lebeau.

The next decade unfolded in the shadow of the Olympic Stadium, in a former shoe factory converted into urban lofts, and in the company of artistic director Marc Mc Innis.

During this period, the agency worked closely with manufacturing companies, some of them exporters. The agency supported them in their communications and their presence at major trade shows around the world.

The agency also gradually expanded its advertising services in the ‘90s, with new clients such as Complexe de l’auto Rive-Sud, Gaz Métropolitain, Groupe Park Avenue, Les Grands Ballets Canadiens, Assurances Cumis and Québec Loisirs, a book club with which it maintained an exceptional relationship for 20 years.

A move to downtown Montreal on President-Kennedy Avenue, and later René-Lévesque Boulevard, enabled the agency to consolidate its leadership in the Montreal communications community. Guy was supported by Éric Filteau, Benoit Robillard and Cédric Loth.

The agency quickly made its mark with a new clientele, including Aéroports de Montréal, Agropur, Carrefour Angrignon, Groupe Lauzon, Groupe santé Biron, Ordres des ingénieurs du Québec, RE/MAX Québec, RSM Richter, Simplex tool rental, Cancer Research Society, Visa Desjardins and Wawanesa Insurance.

In 2014, Guy Beauchemin founded Macadam, along with Guy Gagné and his eldest son Benoit, who is agency’s senior partner today.

Guy’s youngest son, Marc-André, joined the agency as a partner in 2019. Thus, the founder fulfilled his original vision by sharing the family business with his two sons and a second generation. The dream he had cherished for so many years finally came true.