The fight against fraud and identity theft has a name.

Deloitte, Desjardins, National Bank, RHEA Group, Polytechnique Montréal and UdM mandated us to create the brand image for CyberEco, a new organization based in Montreal that will fight fraud and identity or data theft.

A diminutive drawn from the cybersecurity ecosystem in Quebec

The goal was to position Quebec as a major cybersecurity player on the world stage. CyberEco, a sobriquet for the Quebec cybersecurity ecosystem, will bring together a group of experts whose mission will be to develop all kinds of solutions for the general public as well as businesses, including awareness tools, protection and detection software and algorithms to identify malicious behaviour.

To this end, Macadam developed the brand’s visual identity, including the logo, a graphic standards guide, a graphic advertising grid, an imaging style, icons, corporate documents and a website.