What’s up on the home front.

MACADAM LAUNCHES TECHNOPOLYS

RECENT WORK i SEPTEMBER 2017

MACADAM LAUNCHES TECHNOPOLYS

Founded in 2007, TechnoMontréal is Greater Montreal’s information and communications technology (ICT) cluster. It rallies stakeholders from the private, institutional and public ICT sectors around common goals and concerted action. Its mission is to boost the industry’s competitiveness,… +


CGI RETAINS THE SERVICES OF MACADAM FOR AN IMPORTANT INTERNATIONAL MANDATE

NEW MANDATE i AUGUST 2017

CGI RETAINS THE SERVICES OF MACADAM FOR AN IMPORTANT INTERNATIONAL MANDATE

CGI has retained Macadam’s services for a large international HR project. CGI selected Macadam as a marketing partner because of its excellent strategy development and storytelling track record. Founded in Canada in 1976, CGI has become Canada's largest provider of information technology (IT)… +


MACADAM PARTICIPATES IN DELOITTE’S CYBERSECURITY PROGRAM

NEW MANDATE i JULY 2017

MACADAM PARTICIPATES IN DELOITTE’S CYBERSECURITY PROGRAM

Deloitte marketing team has chosen Macadam as the firm’s communications partner for its client cybersecurity program. Based on individual team meetings and interviews, Macadam will advise CGI in the selection of promising leads and in the development of a new brand identity for CGI’s national… +


MACADAM REDESIGNS PARTENAIRE-CONSEILS’ BRANDING

NEW MANDATE i JULY 2017

MACADAM REDESIGNS PARTENAIRE-CONSEILS’ BRANDING

Updating a brand image is no small task, yet Partenaire-Conseils has decided to undertake this demanding project with the help of the Macadam team. Over the coming months, a series of internal and external interviews will be conducted to retool and upgrade the firm’s strategic thinking and realign… +


CANICO GETS NEW BRANDING

NEW MANDATE i JUNE 2017

CANICO GETS NEW BRANDING

Canico has been helping lawyers organize and manage their practice since 1987. The time is ripe for Canico to revamp its brand identity and image, and Macadam has been mandated to support the company in the coming months to execute this demanding project that’s important for its development. To… +


PNEUS UNIMAX CHOOSES MACADAM FOR ITS BRANDING

NEW MANDATE i MAY 2017

PNEUS UNIMAX CHOOSES MACADAM FOR ITS BRANDING

Pneus Unimax has chosen branding specialist Macadam to rethink and develop the group’s two new commercial banners. The agency will also develop Canadian advertising campaigns for these banners. Founded in 1979, today, Pneus Unimax’s revenues top one billion dollars, and the company… +


MACADAM AT THE HEART OF TECH DEVELOPMENT WITH TECHNOMONTRÉAL

NEW MANDATE | MAY 2017

MACADAM AT THE HEART OF TECH DEVELOPMENT WITH TECHNOMONTRÉAL

On the heels of an invitation to tender, TechnoMontréal has mandated branding, advertising and web specialist Macadam to develop a brand-new identity to promote the Quebec technology industry. This major concerted initiative is led by information and communications technology sector companies,… +


SHINING BRIGHT THANKS TO NEW BRANDING DEVELOPED BY MACADAM

NEW MANDATE i APRIL 2017

SHINING BRIGHT THANKS TO NEW BRANDING DEVELOPED BY MACADAM

Kicking off a new digital communications company is no small task. Macadam is delighted to have been selected by Jonathan Nicolas, a speaker and recognized specialist in web analytics, digital strategy and media, to help develop his new company. Our team’s mandate covers important tasks, such… +