STATION SERVICE BY PARK AVENUE
A leader in the automotive sector since 1959, Groupe Park Avenue now has 19 car dealerships across Canada, including 15 in Quebec.
As part of a three-year communication initiative, Macadam’s important mandate is to develop the brand identity for a new automotive sector concept: The Service Station. The Service Station is now open in the magnificent Dix30 complex in Brossard; it’s a place where passers-by can sit back and relax, enjoy a good coffee, talk about cars, learn about products and services and speak with an advisor to book a dealership visit or a test drive.
Communication strategy / Brand strategy / Creation of a brand name and visuals (brand naming) / Visual identity / Design / Communication tools