Simplex Equipment Rental, a century-old company with 35 points of service, is the Quebec leader in tool and equipment rentals. The company mandated us with raising its profile province-wide and deploying tactics in each region where Simplex is present.

The first phase of the mandate was a 4-spot TV ad campaign. In support of this message, we developed a direct marketing flyer in approximately 30 versions in order to meet the specific needs of each point of service.

In addition to providing the address and telephone number of the nearest Simplex centre, the flyer included a map showing the exact location of the store. It also included a 10% discount coupon for an equipment rental.



Communication strategy / Strategy and media placement / Ad campaign (TV) / Direct marketing