A worldwide leader specializing in electrochemistry, electronics and information technology, R2 offers its customers greater efficiency and process safety. Based in Montreal, R2 has operations in over 20 countries and a customer base made up of the largest chemical producers.

Macadam was selected to review R2’s brand positioning, visual identity and all corporate and marketing tools.

The goal was to encourage potential customers to adopt R2’s innovative approach in order to achieve a higher medium to long-term ROI than that offered by competitors. As a result, R2 benefited from a significant increase in qualified potential customers.



Communication strategy / Brand strategy / Visual identity / Print