FONDATION JEAN LAPOINTE
Well-known in the business community for its large-scale events (golf tournaments, benefit dinners, oyster feast), the Fondation Jean Lapointe aims to raise funds from among the general public. Its mission is to increase the number of interventions to counter the risks of alcohol and drugs in Quebec high schools.
Our first mandate was to support the Fondation in the development of their campaign strategy. We then developed the brand image for the 28-Day Sobriety Challenge and graphic elements intended for the digital ad campaign. The project was carried out in collaboration with the firm Adviso Conseil.
Brand strategy / Communications strategy / Creation of name and visuals for the Challenge / Web design