BUSINESS AND ARTS ASSOCIATION OF MONTREAL
The Brigade Arts Affaires de Montréal is a non-profit organization whose mission is to raise awareness of the arts community among young business professionals. It achieves this through participatory activities where the focus is placed on volunteering and philanthropy. In 2015, organization administrators decided to revisit the brand to better adapt it to the day-to-day reality of its target market.
Macadam came up with a new name and graphic design platform to better reflect the organization’s identity and relationship to Montreal. The mandate, which also included developing a new website, was done in collaboration with the agency Pixel Circus.
Brand strategy / Brand naming / Visual identity / Video / Website strategy, design and development