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MACADAM AND GROUPE PARK AVENUE TO RIDE TOGETHER FOR THE NEXT THREE YEARS

Following on a bid made with partners Adviso Conseil and Bicom Communication, Macadam is delighted to announce that our consortium’s services have been retained by Groupe Park Avenue for the next three years.

Macadam will take the lead in establishing the dealership group’s brand image and develop Groupe Park Avenue’s new platform by designing and executing traditional and digital advertising and promotional campaigns. We’ll also support our new client in the creation and production of essential brand marketing communications tools.

Groupe Park Avenue has been active in the automotive industry since 1959. Today, it has 19 car dealerships across Canada, 15 of which are in Quebec. Groupe Park Avenue is recognized as THE leader in automobile sales in Quebec.