Station Service by Park Avenue | Macadam Marketing, Montreal
2020-03-29
Station Service by Park Avenue

Station Service by Park Avenue

Context

A leader in the automotive sector since 1959, Groupe Park Avenue now has 19 car dealerships across Canada, including 15 in Quebec.

As part of a three-year communication initiative, Macadam’s important mandate is to develop the brand identity for a new automotive sector concept: The Service Station. The Service Station is now open in the magnificent Dix30 complex in Brossard; it’s a place where passers-by can sit back and relax, enjoy a good coffee, talk about cars, learn about products and services and speak with an advisor to book a dealership visit or a test drive.

Services provided

  • Communication strategy
  • Brand strategy
  • Creation of a brand name and visuals (brand naming)
  • Visual identity
  • Design
  • Communication tools
Station Service by Park Avenue
« Not only was our boutique project quite ambitious, but it was also a first in our industry. Macadam provided strategic support, took care of naming, developed the brand image, leaving nothing to chance. The agency developed a remarkable brand that continues to turn heads! »
Norman J. Hébert, Vice-President, GROUPE PARK AVENUE
Station Service by Park Avenue
Station Service by Park Avenue
Station Service by Park Avenue
Station Service by Park Avenue
Station Service by Park Avenue
Station Service by Park Avenue