Énergie Cardio, the largest fitness centre network in Quebec, definitely was not lacking name-recognition or credibility. With growing competition and the arrival of new types of training, the task was to remind the public about Energie Cardio’s generous, unrivalled offer.
Our mandate was to develop a vibrant campaign recalling Energie Cardio’s leading role in helping people achieve and maintain optimal physical fitness. Camaraderie, the satisfaction of surpassing yourself and outstanding support services offered to members were the key elements of the campaign. It ran on TV, the web and in fitness centres.
Communication strategy / Ad creation (TV, closed circuit, Bell Centre) / Video / Graphic norm guide