Through its UK Trade & Investment program, the British Consulate-General wanted to stimulate the interest of company decision-makers in Quebec to invest in the United Kingdom. The client was looking to create a targeted impact, without necessarily having to invest a fortune.
Our mandate was to develop a communication strategy that would convey a unique and original brand message that would stand out from the competition.
Immediate impact was created with the mailing of 300 umbrellas inviting recipients to visit the website. The (French) message translated roughly to: “Want to invest in the UK? Get ready for a lot of liquidity.”
Communication strategy / Direct marketing / Microsite